Tabby Cat targets current young adult smokers, 22-35, interested in quitting smoking. The chew stick packs and mints are designed to give smokers a something to help get them through each cigarette craving by giving something to fulfill the hand-to-mouth habit.
Additionally, strong flavors such as cinnamon, licorice, and mint have natural properties that help with nicotine withdrawal symptoms such as headache, dizziness, and nausea.
Tabby Cat mints are packaged in slim pack cigarette boxes because while overcoming nicotine addiction is one part of quitting cigarettes, a greater habit to overcome is the physical habit of smoking. With a pack of Tabbies in their pocket, smokers feel like they still have a physical product to turn to in times of cigarette cravings.
