A family restaurant serving both Polish and Greek cuisine located in historic downtown St. Augustine needed an identity refresh after many years in business. To appeal to locals of St. Augustine, the idea was to reestablish Gaufres & Goods as a familiar, traditional, and authentic source of home-cooked food while keeping the appeal fresh and light. Heavier paper weight and textures lend themselves to building Gaufres' credibility as a time-tested eatery on one of the oldest streets in the coastal city.
The menu redesign opts for one large sturdy sheet rather than a booklet so as to conserve variety in options while maintaining simplicity. Sketches of freshly picked versions of menu ingredients float around the page so as to open the space more and adorn the margins much as traditional floral patterns adorn hemlines and borders in Poland. The simple white and blue dichotomy further streamlines the unique variety found at Gaufres & Goods and makes for a cohesive unit despite unexpected juxtaposition of gyros and pierogies.
Perhaps one of the most crucial points of the redesign is the development of a web presence. Below is shown the restaurant home page on both desktop and mobile. Photography would maintain a soft filtered, bright daylight, white and blue wash with the handmade sketch elements in the nav bar and among the page text.
